One of the fastest growing national brands in grocery store aisles, Ocean Spray continues to respond to market challenges. The Ocean Spray agricultural cooperative was formed in 1930 and has grown to more than 700 growers of cranberries and grapefruit all across north america.
Headquartered in Massachusetts, the company prides itself on the tradition of innovation and resourcefulness that has contributed to its success for generations.
CLEAN CLEAR CREATIVE used full color product photographs alongside rich duotones portraying the natural beauty of the harvest in the 2001 annual report that focused on the company’s renewed momentum. The following year’s annual report featured an innovative pull-out marketing piece.
“Living and working in the same environment, it was a pleasure to produce these pieces,” says Rosanne Menard. “We focused on the authenticity of the product in a time when there is a resurgence of interest in real food, and on the cooperative way of life that has contributed to the success of Ocean Spray.”