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Apre Instruments

Apre upgrades interferometers, provides design and development of OEM interferometer software and custom instrument design services. The firm upgrades classic interferometers to increase productivity and lower the risk of shutting down production. They also develop custom OEM instrument control software to help clients avoid the major expense, risk and time of creating software from scratch, while integrating custom hardware and data acquisition techniques, and user interface.

Working with Robert Smythe, we have provided Apre Instruments with a brand identity and color palette, website, trade show booth, brochures and sell sheets, and eblasts.

“Rosanne combines professionalism with humor and knows how to navigate through group dynamics to get the job done on time and within budget. On every project we have worked on, more than ten, both I and the client have been very happy with the results. Again, Rosanne is my first choice on any marketing project I will do.”
– Robert Smythe, President

American Society for Precision Engineering

The American Society for Precision Engineering promotes the future of manufacturing in America by advancing precision engineering through supporting education and encouraging the development and application of precision principles. Founded in 1986, the organization’s members represent a variety of technical areas – from engineering to materials science, physics, chemistry, mathematics and computer science – and are employed in industry, academia and national labs.

As a premier technical body, ASPE enjoys significant brand recognition, but the existing brand identity no longer represented the increasingly sophisticated nature of their field.To accomplish the goal of maintaining status while bringing their identity up-to-date, we expanded their color palette and modernized their logo to reflect the precise, technical nature of their business. Additionally, we created a new corporate identity, a clean, precise website, conference items, brochures, posters, magazine ads and e-blasts.

“Rosanne was my first choice for graphics and web design on a new project with a new client. Rosanne and I have worked on several projects in the past involving very demanding co-workers of mine. She has the ability to see what the message is and graphically communicate that message. Also Rosanne is a pleasure to work with.”
–Robert Smythe, rasmythe.com




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