Navionics established itself as the pioneer in electronic cartography in 1984. Back then, microprocessors were very slow and vector charts were simple stick maps of coastline with limited geographic coverage and simple representations of navigation symbols. But today’s plotters and intelligent GPS enabled devices can display large volumes of data very quickly and clearly.
Consequently, Navionics products have evolved by an order of magnitude. I was engaged to help them introduce “Freshest Data,” a new message that simultaneously reinforces Navionics’ core differentiator (their maps are the most up-to-date) and appeals to the fishing and boating industry – a large consumer of Navionics data. The challenge was to find a way of bringing this identity to life without over riding the core brand.
Headquartered in Italy, with their U.S. Headquarters in Wareham, MA, their team needed me to work both locally and globally. Additionally, they were on a fast track – we needed to get them ready for launches and tradeshows that would immediately affect their
market presence.
I began by rebuilding their packaging and creating a new campaign introducing a "world image" that supported their tagline... "Anytime, Anywhere." The continual evolution of their theme has included trade show materials, a new catalog, boat and car graphics, web banners, brochures and point of purchase displays. Navionics is now sporting fresh graphics that supports their new message of Anytime, Anywhere.
“Having worked with Rosanne Menard over the past decade, first as a coworker, and now as a client, I have a unique perspective on her work.
As a co-worker, you get to see the real person. Rosanne always poured herself into her work, coming up with creative solutions for our clients, and putting whatever extra effort was needed to meet tight deadlines, often with last minute rounds of client edits. She handled multiple complex projects – from annual reports to web sites – simultaneously, with confidence and ease. Her work ethic is admirable, her artwork beautiful, and technical skill adept.
That experience made Rosanne an easy choice when I needed to find a designer to work with on multiple new projects ranging from booth graphics, to product literature. Rosanne has quickly become part of our team, listened to our needs, interpreting them into a visual format, and working with us to be sure each project makes sense, and carries forth a comprehensive look.
Whether you know exactly what you want or are open to seeing other possibilities,
I wholeheartedly recommend Rosanne for your graphic design needs.”
Rochelle Chouinard, Navionics
