Jean Papagni, Founder of Spark to a Flame Coaching, supports women who want to bring their work into the world in a more impactful, resonant way. Her clients are often in their 40s and 50s, and tend to be experiencing, significant shifts such as changes in jobs or relationship status. Consequently, it was important for Jean's brand identity to represent the flame within.
Her logo represents both aspects of Jean's clients: the woman who identifies as a mother, spouse and parent, as well as the individual with a spark in her belly - the call to be something more. The overlapping figures reflect the dynamic nature of balancing ourselves, while the crest of the logo conveys a form of spiritual flame and connection to higher source. You will perceive a strong identification with feminine, Goddess energy in Jean's brand identity, which we reinforced with bold colors and soft edges.
Jean wanted to create an immediate connection with potential clients, so I knew we would need warm pictures of her in a natural setting. We chose a local landscape that helped her feel at ease, and I captured images of her real personality: centered, open and fully alive. sparktoaflamecoaching.com
"I was ready to take my business to the next level and hired Rosanne to design my logo, website and collateral. It was by far one of the best business decisions I have made! After meeting with me to understand what I was trying to achieve, she designed a stunning logo that captured exactly how I wanted to portray my business to my clients. Rosanne is an extremely talented, creative and intuitive designer who immediately "got" me and my business and created a beautiful and cohesive identity that exceeded my expectations. Having beautiful collateral and website gave me the confidance I needed to fully commit to my business without any more excuses! She is truly a pleasure to work with and I feel privileged to have her on my business building team."
Jean Papagni, Owner, Spark to a Flame Coaching
