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THE ART OF COMMUNICATION

 

INTRODUCING:
THE ART OF COMMUNICATION
Why strong brands experience remarkable success
by ROSANNE ROMIGLIO, 
President and Creative Director

Rosanne Romiglio, president and creative director of CleanClearCreative, brings thirty years of marketing experience and brand expertise to her new book, The Art of Communication. As stated in the preface, she unequivocally believes the quality of a brand and the consistency and efficacy with which it is communicated are paramount. In fifteen short chapters, she outlines critical elements every business owner and marketing manager should know about developing, maintaining, and marketing a strong brand.

Key to the success of any long-term strategy for business growth is the brand’s ability to effectively position the company service or product in the mind of the consumer, as well as to differentiate the offering from competitors. Rosanne introduces most chapters with compelling quotes from experts in the fields of design and marketing, and helps those new to marketing understand the ins and outs of working with a design firm to create a strong and appropriate identity.

The Art of Communication encourages new companies and organizations of all sizes to develop a strong brand that is both strategically and creatively conceived, recommends revising an existing brand if necessary, and, most importantly, demonstrates the importance of fiercely protecting and effectively communicating a brand to ensure success.

 

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