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Roots 2 Wings Transformations

Founded by Melissa Alexander in 2014, Roots2Wings required a new brand identity to more accurately communicate her holistic services. Roots2Wings uses massage techniques to improve wellness, cleansing the lymphatic system to release toxins and restore natural health. Understanding the circulatory, endocrine, digestive, immune, and cardiovascular systems, as well as the lymphatic system, her treatments accelerate cellular level transformation, and her skills as a wellness coach, and knowledge of aromatherapy and stress reduction, together bring harmony back to the body.

The illustration we developed for her new identity graphically represents the holistic and clinical aspects of her approach to healing, and illustrates the connection between mind, body, and spirit. It also perfectly complements her tagline: lymphatic systems cleansing to unlock toxicity and set your body free. Incorporating this identity along with uplifting imagery into her website and marketing materials has catapulted her company to a whole new horizon.


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