We teamed up with Clean Clear Creative to develop a logo and brand that supports our mission and represents what we’re about: cleaning up the city and its litter through the power of volunteers. The designer chose each element intentionally: a tree pointing like an arrow to the sky, emerging from the earth, and a circle embedded with the recycling symbol because this work uplifts and sustains people and the planet. The spring green we chose is the color of new sprouting plants, grounded in the solid deep blue of stability, while the sky blue depicts the clean air and water that results from our work. The font spotlights KREWE because it is our volunteers, coming together for the good of the earth, who make this all possible.